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Yahoo! is the Most Impersonated Brand in Phishing Attempts

Yahoo! is the Most Impersonated Brand in Phishing Attempts

In the list of impersonated brands in phishing attempts, Yahoo! in the fourth quarter of 2022 has risen no less than 23 places. DHL is in second place, followed by Microsoft. This is according to the latest Brand Phishing Report from Check Point Research.

The surge of Yahoo! in the overview is remarkable, given that the once-popular internet service has hardly been anything since Verizon absorbed the company in 2017. In Belgium, the search service of Yahoo! was wholly discontinued on January 31, a visit to Yahoo.com shows. Nevertheless, in Q4 of 2022, the brand name accounted for no less than twenty percent of all phishing attempts.

The cybercriminals exploited Yahoo! particularly for emails with subject lines suggesting that the recipient had won prizes or prize money worth hundreds of thousands of euros from senders such as “Awards Promotion” or “Award Center”. To receive that reward, the recipient first had to fill in the necessary personal information and bank details. The harm was done with that.

Overall, the technology sector was the most imitated in the past quarter, followed by courier services and social networks. DHL came second with 16 percent of all brand phishing attempts, and Microsoft third with 11 percent. LinkedIn also returned to the list this quarter, in fifth place with 5.7 percent.

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