How to Market A Small Business on A Budget

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A small business isn’t just another big name on the high street. Instead, it’s the combination of endless planning, grit and determination to make the dreams of the person who founded the company a reality. Often employing local people, small businesses are the lifeblood of our communities.

While you might know what your small business does is great, spreading the word through marketing isn’t always an easy feat. This is especially if you don’t have a background in digital marketing or communications, let alone a huge marketing budget.

This article will discuss the top ways to market a small business on a budget to help a venture succeed without breaking the bank. And because protecting a business against financial risks is as important as promoting it, also be sure to secure suitable business insurance, which you can do via companies like NimbleFins.

Inexpensive Ways To Promote Your Small Business

As a small business, you’re not going to have the marketing budget of a global corporation. Unfortunately, though, you still need to work on getting your name out there so that your business remains viable.

So instead of throwing money, you don’t have the effort to promote your business. Instead, the focus should be on creating a targeted strategy regarding the steps you can take.

Some of the most effective ways of promoting a small business that does not cost a fortune include the following:

Giveaways

Instagram accounts that offer giveaways grow approximately 70% faster versus accounts that don’t. Quite simply, everyone loves a giveaway meaning people are far more likely to follow, like, share and comment on your posts. All of which can seriously drive up engagement, especially for a small business.

The beauty of giveaways is you have full control over the total spend. If you give away your own products or services, you’ll incur fewer fees compared with purchasing an item because you are getting the items at trade prices. There’s simply no faster way to grow your follower count, making giveaways highly lucrative to businesses.

Email Marketing

Did you know that for every $1(73p) spent on email marketing, it brings in an average of $38 (£27.87) worth of business? Granted, some of the best email marketing campaigns use beautifully designed images delivered by integrated systems such as MailChimp.

But at the heart of any great email campaign is an enticing subject line and excellently written copy, which requires nothing but a little creativity. Even if you were to hire a freelance copywriter or digital marketing expert, you’d likely see a healthy return on your investment from doing so.

Influencer Outreach

Influencers on social media often have thousands if not millions of followers, meaning if you can get your products onto their feeds, this could skyrocket the number of people that then interact with your brand as a result.

The key is to choose an influencer who aligns with your brand and audience. In some cases, it’s possible to get free features. Still, as most influencers run their accounts as a business, you should expect to pay a fee for having the person post on their feeds about your company, especially if they spend time photographing or shooting an advert for you.

Costs average at between £1,000 and £10,000 for most influencer posts, so it’s something that requires a lot of thought and planning to maximise your returns. You also have to consider that influencer marketing wouldn’t be a booming market if it didn’t work!

How To Market A Small Business For Free

Though it is highly recommended to introduce a marketing budget as soon as you’re financially able to, we all have to start from somewhere.

If the above-paid suggestions are a little out of your reach, then all is not lost. In fact, there are endless ways you can promote your business for free today.

Some of the most common free marketing methods you might want to try include: 

  • Implementing SEO into your website (Ubersuggest & Google Trends)
  • Email marketing (self-initiated)
  • Reach out to local media to spread the word about your business
  • Use hashtags that are place and industry-specific
  • Place user-generated content on your website/social media
  • Ask friends and family to follow your pages
  • Encourage social media check-ins of your business
  • Create a free newsletter on Canva
  • Add your business to Google Maps
  • Add social media buttons to your website

Essentially, the focus is on reaching out to others, whether your friends, family, customers, the wider community and even the local media. That’s because the more people are talking about your business, along with the easier it is to find – the more likely you’ll gain new customs.

The more mentions you get online – specifically people linking to your website – the higher your domain authority will go. This means that your website will climb the rankings on search engines and attract more organic traffic, which is yet another free way of promoting your business.

To Sum Up

Marketing is based on saying the right things to the right people. Regardless of the size of your business, the aim of promoting it is to create excitement and ultimately show that your products or services provide a solution to your customer’s problems.

So now is the time to think carefully about how you can create the maximum level of intrigue whether you post on social media, send out newsletters or even contact your local newspaper to have them produce a story about your business. The key is to offer both consistency and quality so that every piece of marketing you produce really hits the mark.

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