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American Tourists Boost Sales of British Fashion Brand Burberry

American Tourists Boost Sales of British Fashion Brand Burberry

British fashion brand Burberry, known for its trench coats, clothing and handbags with a checkered pattern, has seen sales rise in the first half of its broken financial year.

The brand benefited from good sales to American tourists in Europe. In addition, the strong dollar allowed Americans in Europe to spend more on luxury products.

Comparable turnover, which excludes store openings and exchange rates, rose by 11 percent annually to more than 1.3 billion pounds, the equivalent of almost 1.5 billion euros. Net profit was £193 million, up from £145 million a year earlier.

Burberry was still suffering from the corona lockdowns in China, an important market for the brand. As a result, sales fell. However, double-digit growth was seen in Europe.

The company is now aiming for an annual turnover of £4 billion in the medium term. In the longer term, turnover should amount to 5 billion pounds, according to Burberry.

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